Published on August 2nd, 2011 | by Queso0
EA Launches Season Ticket
EA Sports has launched its subscription service, Season Ticket. In an interview with GamesIndustry.biz, EA Sports’ president, Peter Moore, talked a lot about the digital market and EA Sports’ moves in the digital era.
Season Ticket is EA Sports’ subscription service that provides subscribers with a few exclusive deals. The 4 benefits are:
- download and play games 3 days before retail release;
- receive a 20% discount on EA Sports downloadable content (PDLC) (starting with titles released after 07/28/11);
- access premium content from a PC or Mac, allowing you to alter in-game experience; and,
- have a Season Ticket badge appear next to your Xbox 360 gamertag or PS3 Network ID, and on EASports.com profile page.
The service is available for 5 EA Sports titles: FIFA, Madden, NCAA Football, NHL, and Tiger Woods PGA Tour. The service is also $25 (approximately £17) and will be available in North America, Europe, Australia and New Zealand for Xbox 360, and North America for PlayStation 3.
In the interview with GamesIndustry.biz, EA Sports’ Peter Moore emphasizes that this is “aimed at the core consumer” and it is not meant to draw business away from retailers. He actually places a lot of emphasis on the idea that this is supposed to work in collaboration with physical retailers, which is a little funny to me seeing that EA is one of the leaders in the transition of gaming to digital. We can assume that, if this sees significant success, we will see more digital releases from Electronic Arts.
Check out the interview here.