Published on June 3rd, 2012 | by DrWass0
GOOD Music vs YMCM: History & Future Prognosis
*To note, I started this article nearly 2 months ago.
Dr. Wass here! The prognosis is in, and its not pretty.
As heard on The Slice (Episode 10): Mean Mugging Care Bears, I made a bold statement that the feud between YMCM and GOOD Music was not over. Surprise, surprise….several days later, GOOD Music’s very own Pusha T dropped ‘Exodus 23:1.‘ This is Pusha T’s latest track dissing Drake and the YMCM crew.
To assist me with the overall history of this beef between GOOD Music and YMCM I am calling upon the knowledge of Mickey Retro.
Common vs. Drake. Pusha T vs. Drake/YMCM. What happened? Aside from Drake buying a Pusha T mic, and the whole contract/record labels deal……..this beef has not stopped. At this point and time, the future is clear…..and this is all going to end……with GOOD Music victorious. Why? Because they have a secret weapon.
We are all aware of the GOOD Music Compilation album coming out, and this is where I feel GOOD Music will bury Young Money. The secret weapon is in the production–Mannie Fresh. YES, the man that was Birdman’s sidekick with Big Tymers for 5 albums. Mannie Fresh is currently finishing up the GOOD Music Compilation album. He’s under new ownership, and I am sure he is spilling out some secrets and info on Young Money. But lets hit the books and get the history behind all this ‘beef.’
THE HISTORY OF YMCM v GOOD Music (Mediated by Mickey Retro)
“Jealousy is just love and hate at the same time.“ – Drizzy Drake.
“Here’s how they gon’ come at you. With silly rap feuds,
trying to distract you. In disguise, in the form of a favor.
The Barzini meet. Watch for the traitors.” – Hov
Preface: It Was All Good Two Years Ago
For those of you who don’t know, Lil’ Wayne was and probably still is the biggest fan of Jay-Z. In the same token, Drake derived a lot of his inspiration from the one and only Kanye West. As the plot thickens, it seems as if Drake may have to A.I. someone for his survival.
Before Drake’s Take Care album hit the streets he put out a song titled “I’m on One” and “Dreams Money Can Buy.” On the track “I’m on One” Drizzy states “Get it while you hear boy/cuz all this hype don’t feel the same next year boy.” At the time, Big Sean had not released his first album yet, where as Drake was already on one (I know the song is also a reference to being on a pill- relax… I am from Miami, I know the culture).
At the end of Drizzy’s verse he also states, “I’m just feeling like the throne is for the taking…watch me take it.” Watch The Throne was not released at this time either. A couple weeks later, Drizzy released a leaked track titled “Dreams Money Can Buy,” where he states that his favorite rappers have “either lost it or they ain’t alive.” These were the early shots fired in the summer of 2011.
So what provoked Drake and how long has the admiration for jealousy, both love and hate, extended throughout the two camps? It’s time to dig in. In September of 2010, Kanye West opened up to XXL Magazine about his re-dedication to music and his ambition for personal growth. In the spread, Kanye had this to say about Drake:
“Drake was the first thing that actually scared me and put pressure on me, because it was the first thing that was blatantly from a similar perspective and lane. When I feel pressure, I step my game up. So I believe that Drake made great music for people to love and enjoy but he also forced me to step my game up, because I have to be Kanye West.”
Kanye West and Drake linked up earlier that year in Hawaii during Drake’s beginning stretch of his Thank Me Later recording process and during the inception of Kanye’s MBDTF. Kanye produced for Drake’s Single, “Find Your Love” and also gave Drake an amazing throw away cut titled “Show Me A Good Time,” which Drake says just so happened to fall out of Ye’s creative truck and into Drizzy’s lap.
“I asked Mr. West for a little bit of help. Realized us new n—– got to get it ourselves.” – Wale
Something happened down the line and on the outro track of “TML,” titled “Thank Me Now,” Drake hints, “You make friends with Mike but got to A.I. him for your survival.” I don’t know what happened between the time Ye and Drake met up in Hawaii, to where Drake had enough foresight to throw this line out there, and up until the current point where both camps are throwing subliminal rap lyrics back and forth like a game of hop potato…. But I will tell you that Drake said everything that was on his mind in his sophomore effort Take Care.
First Blood: Drake Sets The Tone
Before we discuss the history behind Wayne and key pieces in the GOOD Music family , let’s start off with Drake’s witty remarks on Take Care.
On the intro track for Take Care, titled “Over My Dead Body” Drake’s first line sets the tone “I think I killed everybody in the game last year man f—- I was on though.” Yes, setting the tone. Then in verse 2, bar 8 he directs a comment that many believe was directed to an artist that is part of the GOOD Music roster, “And f—- you to the n—– that think it’s their time./Yeah, don’t make me take your life apart, boy./You and whoever the f—- gave you your start boy.” The hint is the ad-lib [boy] he uses that Big Sean has made popular over the last few years .
The media is at fault, like usual, for constantly trying to bait the two against one another after Drake admitted to using a specific hash tag flow after hearing a Big Sean Finally Famous mixtape. This isn’t the last baiting technique Drake uses as a response to his thoughts on Big Sean.
At the end of the “Over My Dead Body” record, Drake seems to respond to Kanye’s comments on “Otis“. The question some of you may have is, why did Ye go at Drake on “Otis”? Drake has made clever remarks in interviews insinuating that Kanye West and Jay-Z stole the idea from Drake to make a duo-collaboration album (although Jay-Z already did one with R. Kelly).
Anyways, Kanye states on “Otis”– “N—– talking real reckless; stuntmen./I adopted these n——, Phillip Drummond them.Now I’m about to make them tuck their whole summer in.“ Though Drizzy may have adopted his commercial sound from Kanye West’s Graduation album and 808’s and Heartbreak album, Drake responds cleverly at the end of “Over My Dead Body” stating “Feel like I’ve been here before, huh?/I still got 10 years to go, huh?/And this is the only sound you should fear./Man, these kids wear crowns over here and everything is all right.” Drizzy responds with two low blows: (1) hinting that he is talking directly to Ye by using his ad-lib [huh?] and (2) reminding Kanye of his comments regarding Drizzy in his September 2010 XXL Magazine spread.
To wrap up the subliminal rap lyrics directed to GOOD Music and RocNation I skip to the record “Lord Knows,” where Drake takes another shot at Big Sean stating “Places they say they’ve been, we’ve actually going for real.” Here Drake pokes fun at Big Sean’s false “Bennie Ha-Han” (Benihana) menu which contains wonton soup. Game initially brought up Big Sean’s slip up to the world’s attention on his freestyle to Otis, titled “Uncle Otis,” and Game further explained himself in an interview with the Breakfast club.
Recently, people have gone back to the titled track “Lord Knows” and claim that these lyrics may be directed to Pusha T, especially since the track is titled Lord Knows… “I’m hearing all of the jokes, I know that they tryna push me./I know that showin’ emotion don’t ever mean I’m a pussy./Know that I don’t make music for n—-s who don’t get p—y./So those are the ones I count on to diss me or overlook me.”
Who knows. Also, it was Drake’s dream to sign under Jay-Z. He said it countless times on Comeback Season, so who are we to not say that he wants to be a greater artist than J. Cole or Big Sean when it’s all said and done to show Hov his worth.
I do know this though, there may have been a sneak diss toward Jay-Z at the end of the album on “The Ride” where Drizzy says “You n—– getting older, I see no fear in Yoda.” Yoda…. Hova.
Best Rapper Alive: Watch The Throne
This path of respect and homage got difficult once Lil’ Wayne rapped circles around Jay-Z on “Show Me What You Got.” Jay responded to Wayne’s massacre on “Show Me What You Got”, on his second verse to “30 Something” saying “30’s the new 20 n—-, I’m on fire still./These young boys is like fire drills (Uhh)./False alarms (Uhh), the next don (Naw)./He ain’t got it (Uhh), on to the next one (Young)./Still here (Yeah), still here/like Mike…” (MJ as in Mike Jackson but we are talking about Hov so it was a double entendre used as a subliminal sneak diss as well…. C’mon It’s Hov.
At the time, Wayne’s latest single release was “Fireman” and on the “Show Me What You Got (Freestyle)” Wayne stated, “This Is a public service announcement. Lil Wayne, Weezy F Baby IS the best rapper alive…//…I must be LeBron James if he’s Jordan./No, I want rings with my performance./I’m more Kobe Bryant up in all this.” Many are probably wondering well why did Jay-Z and Lil’ Wayne do tracks with one another, after the fact, if they had this animosity towards one another? Well, at that point it wasn’t animosity, it was friendly competition. That is…until Birdman stated that Lil’ Wayne and the Cash Money camp rack in more money than Jay-Z…Oh yeah and that Lil’ Wayne is also more lyrical.
After these remarks by Birdman, Jay-Z addressed the situation in a radio interview and then once again publicly on the first leak during the Watch The Throne recording process, titled “H.A.M. (Hard As a MotherF—-a),” where Hov states “I’m like ‘Really: half a billi n—-, really?’ you got baby money/Keep it real with n—–, n—– ain’t got my lady’s money.“
After Hov’s honest response, Wayne backed Birdman with his own response on “It’s Good,” where Lil’ Wayne states “Talkin ’bout baby money? I got your baby money./Kidnap your b—–, get that “how-much-you-love-your-lady” money./I know you fake n—–, press your brakes n—-./I’ll take you out, that’s a date n—-./I’m a grown ass blood, stop playing with me./Play a–hole and get an a–whippin.”
Hindsight: Ye is the Torch Bearer
The trend has been to match the next man’s subliminal. From this point on, I feel records similar to Exodus 23:1 will follow the momentum of the last track or subliminal. Seems both groups are playing hot potato. Exodus is believed to be a response to Drake’s sneak diss on “Amen” where Drake states “And G.O.O.D. ain’t good enough and yo hood ain’t hood enough.“
Speaking of Exodus, I believe placing The Dream on that record was no coincidence. Although Pusha T will and has learned a lot from the singer-songwriter, musician, and producer, The Dream, it is known that The Dream has had a couple run ins with Lil’ Wayne and The Weeknd.
So what is this boiling down to? As Wasser will discuss, there is tension boiling between GOOD Music and YMCMB. The issue will not necessarily be resolved through physical confrontation, but lyrical confrontation has become a frequent stigma in the Hip-Hop culture that symbolizes a means of survival. Yes, there is room for everyone to eat but as Jay-Z states in his book Decoded, the rap game as a culture is unlike any other genre. As Jay Z puts it… in rap, artists battle for rankings the same way as boxers. I know I’m going on a tangent but I am also sensing tension between Young Money and their own camp. On the “I’m On One (Freestyle)“ Tyga states, “Me and my b—- riding around, bumping The Weeknd./You don’t wanna feature me? I’m a eat your beat then.”
During the recording process of Tyga’s freestyle, Young Money was on the verge of pushing Tyga’s single titled “Still Got it For Ya” which was technically a re-used draft track by Drake. The Young Money artist, Tyga, was not even placed on the official “The Motto” track. Tyga just so happened to do a verse on the beat as an unofficial remix, and Young Money eventually pushed it along with a music video. In the video, Drake and Tyga are not even seen in the same area together. Whatever competitive nature the two have may stem from the fact that Tyga was the young poster child of Young Money until the new Canadian face stepped in. Just a little sibling rivalry right? To further my hunch, at the peak of the Common and Drake beef, Common invited Tyga to be in his “Celebrate” video along with another Hip-Hop artist who had exchanged words with Drake at the time–Ludacris.
So The Clipse and Wayne beef goes way back to 2008. Lil Wayne and Birdman believe they run Hip-Hop now and Jay-Z needs to move along. Drake and Ye are competing and in a way making each others music better by doing so. The Dream is a respectable man and does not have beef with Wayne or The Weeknd but for obvious reasons he is not currently a part of their creative process. Tyga and Drake may have some sibling rivalry going on but can this YM vs. GOOD Music internet speculation help their relationship? Pusha may have been frustrated with Drake and the way he follows his mentor Wayne’s footsteps of Don-like imagery, as heard in “Headlines“, and may have aired out his thoughts on Drake and Wayne in his “Don’t F—- With Me (Freestyle).” What will the GOOD Music compilation album have in store for us besides a short film starring Kid Cudi? And there are already reports of a Watch The Throne sequel.
At the end of the day, the frenzy surrounding GOOD Music and Young Money should not lead our culture into anticipating a full out war in the streets. Rather, the focus should be on the sense of inspiration and passion that these artists are pledging in their present and further actions in their career endeavors. This passion and inspiration may trickle down to the Young Money organization and others alike to help eliminate any sense of ambiguity undermining the culture. You best believe that Hov taught Ye well. And if nothing else is for certain, one thing is….Kanye West is furthering the future of a genre.
THE FUTURE (BOLD Prognosis)
Prognosis On DRAKE
Many people claim that I hate on Drake and YMCM. Those are the people that only listen to music and don’t understand the business. To say that Drake made a bad choice by signing with YMCM maybe debatable, but it shouldn’t be debatable to say that when Drake’s contract ends with YMCM, he is leaving. Looking at everything Drake has done since 2008, multiple tours, multiple features, countless appearances and 2 Platinum selling albums…..it makes you question why hes only ‘sitting on $25 mill.’ It easily comes to point out that he is not getting the most money for his work.
When Drake signed his initial deal with YMCM, it honestly was a GREAT deal. He received $2 Million in advanced funds as well as having all rights to his music and only paying 25% of his music sales as distribution fees with an established and peaking YMCM Records. HOWEVER, when you see that his deal was signed with Young Money, it does not show the money that is pulled out from Young Money, AND Cash Money, AND Universal Motown/Universal Republic. Drake is losing a lot of money. As much money as Drake is losing, it was still the best offer he received.
It was well-known that Jay-Z attempted several times to sign Drake to Roc Nation, but the offer he was giving Drake was a basic 360 Deal. For those who are unfamiliar with a 360 Deal, in short it means that nearly all the money and music the artist makes…..goes to the label. NOW, as great of an offer Drake signed with YMCM, he could have easily been an independent artist. So Far Gone gave Drake such a great start to his career, his name was already well known and his future was bright. Drake had his producer, ’40,’ by his side as well as Lil Wayne to create this large hype. If Drake had stayed independent, he would have still been as successful and made twice as much money. Easily.
Putting a disclaimer out, I am assuming that Drake has a 3 album deal with YMCM. With this in mind, Drake is obviously approaching his final album with YMCM. Looking at the overall structure of YMCM, it would be a no-brainer that Drake leaves and develops himself even more as an independent artists. The status of YMCM is on a quick downfall. Lil Wayne has committed to sobriety, Nicki Minaj has sold out everything she ever was for something she isn’t, and all the other artists on the label have yet to reach a significant level of recognition with the public (yes, including Tyga). The Carter IV was Lil Wayne’s worst album(quality wise, obviously not sales wise) and Nicki Minaj took her bi-polar personality to a point where her fans are turning on her as well as the public as a whole. This leaves a bare shell that is YMCM. Although Tupac has said a rose can grow from the concrete, Drake would end his career if he were to stay with YMCM. With up and coming independent artists such as Kendrick Lamar and Odd Future, it would only be right that Drake join them, as an established artist, and just collect MILLIONS in profit from his music without having to deal with 3 labels above him leaching money from his hard work. Needless to say, the moment Drake declares for independence, YMCM will be on a short clock to dissolve, shadows of G-Unit.
I recently discussed with Mickey Retro this whole situation, and it came to our attention that although Drake will likely be leaving YMCM, he needs to appeal to a greater audience as an independent artist. Many of us had gained interest in Drake from “Comeback Season” and “So Far Gone,” both albums allowed for a wide audience. He had his smooth voice for the ladies, but kept the lyrics and punchlines real for the guys. He has not given up on this with his 2 albums, but he has become complacent to pleasing the ladies. BOLD PREDICTION: Drake’s 3rd Album will focus a lot on complex lyrics and creating a whole album, rather than a hand full of potential singles talking about treating your lady right and lame punchlines. A lot of people may argue that his female fan base is his largest, and that is true. But I am predicting a paradigm shift in hip-hop where real lyrical and ‘fun’ artists will become A LOT more prevalent, such as Kendrick Lamar, Odd Future and many other up and coming artists, compared to the sappy lady lovers that we currently have. I am still against the wall with J. Cole, because his Friday Night Lights mixtape was the type of shift I was referring to, but then he came out with a very sub-par Sideline Story. Moreover, the influence of electronic music in hip-hop is getting way out of hand, but we can only hope that progresses to a better generation of hip-hop starts.